Ohero (Pronounced O-HERO) brand fishing gear was born in 2005 designed for serious anglers who demand excellence from their fishing tackle.

Its parent company, Lee Fisher International, Inc., already world renowned for its commercial fishing and sports netting, decided then to expand into the sports fishing industry with its own brand of high quality fishing tackle. Like its parent company, Ohero is leading the way in the industry with premium fishing rods, super high tech braided fishing lines, world class fluorocarbon leader, and innovative tools & accessories. Designed by fishermen for fishermen, Ohero brand products are high quality, dependable, and affordable.